Movement Enhanced, Rebrand

Movement Enhanced is a strength and conditioning facility providing personalised programming through semi-private strength sessions and group conditioning classes. Ben Thompson, founder and head coach, enlisted DSR Branding to redevelop its brand and marketing strategy.

Their existing identity was underwhelming when compared to the quality of care provided and member satisfaction. Our mandate was to correct that disconnect.

Following a thorough business and brand workshop in which we articulated their vision and unique value proposition, we rebranded Movement Enhanced as an industry-leading strength and conditioning facility.

This rebrand was rolled out across signage, uniforms, corporate stationery, marketing and sales collateral, the Movement Enhanced website and on social media.